Monday, March 29, 2010

MLS The Best Business Value in the Marketplace

MLS fees are due March 31st. Compare the low $600 per year investment to other areas where a REALTOR invests in his/her business- is the return the same? Remember only members who do not use the two discounts (bundling and pre-pay) pay the full $600 for this remarkable tool. The MLS provides the REALTOR with a comprehensive database to serve their clients (how much would you be willing to spend on the open market for just this information?), an ability to market the properties all over the Internet and on private sites, comprehensive tax data and neighborhood reports allowing you to be the expert in any OKC neighborhood, online forms and an online document platform, virtual tour creator to bring the customer the media-rich experience they expect, showing service to expedite every transaction, security and risk reduction through SecureMLS Scout and Announce My Listing which provides the viral social marketing tool which places our members at the forefront of a global trend. Compare that to a newspaper ad or REALTOR.com enhanced package expense. Spend your money wisely and always ensure that your access to this phenomenal tool is not compromised. Check your balances and pay today!

Remember that some of you may have paid the association dues which were billed in October and due in December as late as March. The March MLS invoice is separate from the association dues. Paying several months after the due date may make it appear that you are paying all the time but that is actually a result of the choices made in managing your individual business. MLS fees are due in March and September, association dues in December. Paying on time prevents that feeling of always owing.

1 comment:

Joe Pryor said...

Dawn, here is something that impressed me recently about our MLS system. Because we now have a public outreach, I get more request for information on listings from our local search that realtor.com, Trulia, and Zillow combined. I spend a good amount of money on SEO and pay per click that of course far exceeds the cost of the MLS annually. Just this one aspect of the system makes the expense worthwhile. Add in free virtual tours which is elsewhere is $360 a year minimum not counting buying into the software, showing assist, and other features, that makes it a great value.