Content-Poor No More!

NAR has just launched an incredible free member service and a tool that we put the REALTOR not just in the center of the transaction but in the center of the real estate conversation! I am simply amazed at the value of this service- not just on the high level of building and promoting the REALTOR brand but on the street level of content REALTORS can use and customize to become the trusted advisor of all things real estate.

This service has two sides- a consumer facing website that you can refer clients, customers and friends to BUT ALSO a a member side with a deep well of real estate related content you can use as is or customize for your blogs, mailed newsletters, e-blasts etc. It is a ready made and valuable connection piece to unobtrusively remain in the forefront of your sphere of influence and book of business. The public-sided site is just phenomenal; very sticky, very integrated and incorporates social media with badges homeowners can win to interact with the homeowners' facebook sites. You just need to see it to believe it: http://www.houselogic.com/

But here is the really great part- the members only side has a well of content that you can export to various formats to incorporate in your personal branding. The members only site is http://www.houselogic.com/members. No longer will you have to struggle to find useful and informative content for your personal website, blogs or newsletters. Its all here, free for your use and because it is third party content prevents you from becoming entangled in liability issues. NAR estimates the member value of this tool to be $6000-8000 per year per member, all for your $80 dollars in NAR dues!