Adam Taflinger, MLS Help Desk Manager, attended the technology track at the Inman Conference in NYC this month. One of the thought-provoking concepts he brought back was a from a session on website marketing. The speaker suggested that REALTORS of the future will save a lot of money and increase their brand awareness if they eliminate their websites and put their time and energy into the FREE social media websites.
The speaker stated that was what he had done. He replaced his traditional website which was very static and any changes were more dollars to the website vendor he used, with a personalized link to the public-sided website his MLS offered (We offer this too.... keep reading), facebook page, linked in profile, free blog site and a twitter page. Of course he used this items correctly and purposefully. To understand how to use these items for business building please go through the DOMUS U tutorials and sign up for the webinars. This is a free service of OKCMAR.
While this isn't a recommendation from me it does lead to many of my articles and posts on this blog regarding website analytics. Unless you are tracking sales to website expenses you are doing yourself a disservice. It is essential that you fully comprehend and analyze where your closed transactions (not just leads) are coming from and then after all transaction-related expenses did your net from that sale outweigh your expense of the generation.
This is certainly something worth investigating, especially if you can't directly track a closed transaction(s) to your site or your site is costing you more than the net income you are generating from the site activity.
I found a great short little video from the San Francisco Inman Connect that I hope will give the members a sense of the information we are receiving when we attend this conferences. Connect to Inman Video Here.
Also for a link from your social media or personal website that is personalized to you from the public sided MLS go to our public sided search site home page, centraloklahomaproperties.com and in the lower left click on the members only link. This will take you to a page that will generate the link based on your associate ID in Tempo 5.
1 comment:
Dawn,I would consel someone on a tight budget not to do a web site. Worpress blogs have enough widgets and plug ins to make it a blog that looks like a website, and it could be linked to social netowrks. Web sites can still be valuable for lead generation, but a basic "it looks like everyone elses" templat site I would not recommend. Domus rightfully is emphasizing pull marketing rather than push, Communities rather than home pages, and marketing in general that does not look like marketing.
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