Happy Easter OKC!

Today was an amazing day! Repeatedly throughout the day I just closed my eyes and basked in the warm breezes of Oklahoma. I am entering my third year in OKC and I still can't quite get over my love of the Oklahoma seasons. I think OKC is one of the best kept secrets in the entire USA. 4 distinct seasons but mild and short winters and only a few intolerable weeks of summer humidity, The remaining 44 weeks of the year are paradise.

There is so much to do and to see in OKC. On Saturday we took our 2 year old grandson to the big Easter Egg hunt on Council. From the press releases it was my understanding that they expected over 5000 people and there were over 100,000 (yes one hundred thousand) eggs prepared for the OKC children to find. We had so much fun encouraging our little one to fill his basket!

Later that evening, after my daughter and the foreign exchange student we are hosting, Kristina, spent some time at Penn Square Mall, we headed off to Bricktown. We rode a 3-D dungeon ride, helped Kristina pick out some postcards to bring back to Germany, and then took the canal water taxi tour. This tour was great and I learned quite a bit about our city. We ended the night with dinner at Earl's where we enjoyed true Oklahoma barbeque.

This morning off to church followed by brunch at my eldest daughter's home. We were delighted to watch our grandson search for more eggs and his Easter basket. Everyone played yard games and I thought how fortunate we were to live in such a beautiful city. I have spent many Easters traveling through blizzards to get to church in Northern Wisconsin. I can recall only a few warm Easters in 20+ years of living in Wisconsin. OKC is truly an urban paradise. No wonder our real estate market is so vibrant!

Here's an Interesting Thought From Inman

Adam Taflinger, MLS Help Desk Manager, attended the technology track at the Inman Conference in NYC this month. One of the thought-provoking concepts he brought back was a from a session on website marketing. The speaker suggested that REALTORS of the future will save a lot of money and increase their brand awareness if they eliminate their websites and put their time and energy into the FREE social media websites.

The speaker stated that was what he had done. He replaced his traditional website which was very static and any changes were more dollars to the website vendor he used, with a personalized link to the public-sided website his MLS offered (We offer this too.... keep reading), facebook page, linked in profile, free blog site and a twitter page. Of course he used this items correctly and purposefully. To understand how to use these items for business building please go through the DOMUS U tutorials and sign up for the webinars. This is a free service of OKCMAR.

While this isn't a recommendation from me it does lead to many of my articles and posts on this blog regarding website analytics. Unless you are tracking sales to website expenses you are doing yourself a disservice. It is essential that you fully comprehend and analyze where your closed transactions (not just leads) are coming from and then after all transaction-related expenses did your net from that sale outweigh your expense of the generation.

This is certainly something worth investigating, especially if you can't directly track a closed transaction(s) to your site or your site is costing you more than the net income you are generating from the site activity.

I found a great short little video from the San Francisco Inman Connect that I hope will give the members a sense of the information we are receiving when we attend this conferences. Connect to Inman Video Here.

Also for a link from your social media or personal website that is personalized to you from the public sided MLS go to our public sided search site home page, centraloklahomaproperties.com and in the lower left click on the members only link. This will take you to a page that will generate the link based on your associate ID in Tempo 5.