As the CEO I get the confidential Listhub report which tells me how many listings each agent has, how many times the public clicked on the listings, and how many people clicked all the way through.It also tells me things like which IP addresses the clicks come from so naturally most of the clicks come from Oklahoma City and Edmond. For the states this month, other than Oklahoma IP addresses the people who are looking to relocate to OKC are predominately from Texas, California, Missouri and Illinois. I suspect unemployment rates are playing a role in all the California and Illinois inquiries. It also tells me how many homeseekers clicked on the request a showing and emailed the agent.
So here is an agent with listings in the 200 range and he/she gets 30 views 10 click throughs and one referral. Then I saw another agent with 67 listings who had close to 300 click throughs and 23 showing requests. How can that be??? It did not take much investigation to see that the agent with all the clicks and showing requests did something very right. More than 12 photos and photos that really played up the home. The agents with 100+ listings and no clickthroughs- guess what no pictures or only one picture in the MLS. If I can impart any wisdom to my members it is this- PICTURES SELL HOMES! Check your listings today- are they full of photos? What about a virtual tour or private website or video? Use the Internet to its full capability and sell, sell, sell while showing your clients that you are working to the best of your ability on their behalf.
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