I have about 10% battery left so hopefully I can capture this in real time. If not, I will take notes and transfer on to the blog. Sites, Apps and Ideas to Spark your Vision. Boero says we are in a standoff- Broker/Tech Vendor/MLS and while we are fighting it out the consumer is moving on and the person laying on the floor is the agent. How do we move from value proposition to a value-added proposition?
The Iphone ripped the control of the phone experience from the carriers and left them in the dust, We need to make sure that someone/something doesn't rip the MLS experience away from us; the brokers, vendor techs and MLS's. Here is a site to check out Airbnb (property merchandising).Make it easy for the vendor to innovate in our platform. Data standards is the way to make innovation happen. The noise of technology and the internal politics of Broker vs. MLS is holding back technology.
MLS must start communicating clearly. Members do not understand what MLS staff does and what MLS tools are available and what they can help them with. Email clearly and execute well. Start sending out Tips/ Intelligence Bits versus "News".
Chimpadeedoo- for Ipad- sign up for newsletters
Yammer- Set up your own facebook within your own organization
Quora- Q&A Site about neighborhoods- leverage the information REALTORS possess within the MLS platform
Opzi- Knowledge Base Platform.
Factual- Free API about 14million points of interest in the USA- enhance your data
Vyoo.it- Create mobile optimized listing flyer for every property
ListGlobally- advertise your listings around the world (syndication)
Dropbox- cloud based document storage
Create an experience- Do the members feel good about themselves and feel good about the association/MLSOK when they are interacting with the MLS? I am out of battery so will post now and update later....
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