My cookout got rained out! But the good news is I have an overhang on my front porch and my guests mingled between the front porch and my living room. Even though it was wet and icky there is just something about the fourth that beckons folks to go outside. July is starting out with some very good news:
Eligible pending transactions will see some relief as the tax credit for said pendings has been extended to September 30th & the National Flood Insurance Program has also been extended through September 30th. Read More...
It is very important to recognize that the tax credit pushed inventory into the market that would not have otherwise been there creating sales that normally would have taken place over the summer. We need to recognize that and expect to see a slower than normal summer. This is the time to take stock in where you are spending your dollars. Make sure you have replaced costly systems with those available for free in your MLS, look at your marketing dollars- consider replacing paid media with free social media, look into the frameable link in the public sided MLS site as a way to integrate MLS listing search within your website at no additional costs.
Slow times are a time to re-invest in yourself. Make sure you are marking your calendars for the membership conference, Sept 8th & 9th, which includes both OKCMAR luncheons (RPAC Awards Lunch- Election Lunch). This low cost conference has free CE and panels designed to help you increase your business. The conference caps off with the affiliate expo where you can network with industry-related professionals to best streamline and economize your current processes.
Look at enrolling in the monthly auto-pay for MLS fees to make payments a little easier. Read the eblasts and magazine for tips on free technologies you can be using to set yourself apart. Remember a down market is when the successful garner market share. This is an opportunity that will not come around, according to economic cycles, for almost 15 years. Rather than look at it with gloom and doom recognize it for the incredible opportunity it is for you to stand out in the marketplace.
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